Foreverland - Italy
SECTOR: FOOD TECH
APPLICATION: COCOA ALTERNATIVES & INGREDIENTS
EDERA Lab brought a deep understanding of how to translate our vision into a clear commercial narrative. They helped us articulate our value in a way that resonates with ingredient buyers and supports our business development efforts internationally for our flagship ingredient, Choruba. Their work has been critical in strengthening our positioning and building the momentum that led up to our recent fundraise.
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— Massimo Sabatini, CEO at Foreverland
The Challenge
Foreverland is building a new category of cocoa-free chocolate using carob - a highly differentiated proposition in a complex and competitive ingredients market.
The challenge was to move beyond an innovation-led story and establish a clear commercial narrative that would resonate with food manufacturers, partners, and investors. At the same time, the company needed to build international visibility and credibility within the food ingredients space.
The Solution
EDERA Lab partnered with Foreverland to help reposition the company narrative and build sustained visibility over time:
Brand narrative refresh - shifting from a technology-led story to a strong commercial rationale, clearly articulating Foreverland’s USP for ingredient buyers
Thought leadership & PR - positioning the company across international trade media in the food ingredients space
Application-led storytelling - highlighting use cases, partnerships, and pilot launches to demonstrate real-world traction
Momentum building - maintaining consistent visibility over a six-month period to support strategic growth milestones
The Impact
Foreverland is now positioned as a growing category leader in cocoa alternatives, with increased international recognition in the food ingredients ecosystem.
This contributed to:
Increased visibility and credibility with industry players and partners
Stronger alignment between narrative and commercial development
Successful announcement of a €6M fundraise in February 2026, backed by industry funds and corporate venture partners
