Influencing Commercial Decision Makers for B2B Industrial Innovation Startups
For industrial innovation startups, breakthrough technology alone isn’t enough: getting commercial decision-makers to buy in is the real challenge. Whether you're navigating Series A funding, market entry, or investor traction, your brand positioning, messaging, and visibility will determine your success. Learn how to craft a strategy that speaks to investors, R&D directors, and procurement teams in our latest blog.
Startup Playbook: How to Make Events Work for You
With flagship B2B events like Hello Tomorrow approaching, startups in deep tech, climate tech, and industrial innovation must capitalize on these high-visibility opportunities. This guide outlines four essential strategies to maximize event participation—ensuring startups not only attend but make a lasting impact. From structuring an events calendar to strategic PR coordination, learn how to leverage events to build credibility, engage stakeholders, and drive business growth.
Climate Tech 2025 Predictions: Building a Persuasive and Visible Narrative for Growth
In 2025, climate tech startups face both growing opportunities and tough challenges. While initiatives like the European Green Deal boost investment, the European VC market remains small, and scaling beyond first-of-a-kind projects is a hurdle. In this landscape, strategic communication is a game-changer—helping startups build confidence, position themselves effectively, and showcase their cross-market potential. A strong narrative doesn’t just drive visibility—it secures credibility, investment, and long-term impact.