Biotope by VIB - Belgium
SECTOR: BIOTECH VENTURE BUILDER
APPLICATIONS: ACCELERATOR (PLANETARY HEALTH)
“
EDERA Lab quickly became a natural extension of our team, helping us articulate what Biotope stands for and bring it to an international audience.
Their work has been key in building our visibility beyond Belgium and positioning us as a credible voice in the biotech for planetary health space.
— Annick Verween, Head of Biotope
The Challenge
As a newly launched early-stage investor and accelerator, Biotope had a clear ambition: to become a leading platform for biotech innovation in planetary health.
In 2024, the priority was to build international visibility and expand beyond Belgium in order to attract high-quality startups, partners, and investors across Europe and globally.
The challenge was to establish credibility quickly in a competitive ecosystem, while defining a distinctive voice in an emerging category.
The Solution
EDERA Lab supported Biotope in building a strong international presence through a focused thought leadership and PR strategy:
Thought leadership & positioning: developing op-eds, position papers, and interviews to define Biotope’s voice in biotech for planetary health
Media & PR: securing coverage across tech and sector publications to build credibility and reach
Ecosystem storytelling: amplifying key milestones including investments, accelerator cohorts, and portfolio fundraising successes
Content amplification: distributing content across owned and earned channels to reinforce visibility and consistency
The Impact
Biotope is now recognised at a European and international level as a fast-rising accelerator in biotech for planetary health.
This has enabled:
Increased visibility and credibility across the ecosystem
Attraction of startups from across Europe and the Americas
Strong positioning among partners and investors
Biotope has also been recognised by the Financial Times as one of the leading startup hubs in Europe, reinforcing its growing influence in the sector.
