DEScycle - UK
SECTOR: ADVANCED MATERIALS
APPLICATION: CIRCULAR METALLURGY
EDERA Lab has been our marketing partner from the early days, helping us translate our biosurfactant technology into a clear, commercially relevant narrative. Their work has strengthened our visibility with investors and positioned AmphiStar as a credible player, driving real interest from buyers and momentum in our sales efforts.
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— Fred White, Co-founder & CCO at DEScycle
The Challenge
As DEScycle scaled its ambition to become a leading player in circular metal innovation, the company needed to strengthen its international visibility and clarify its positioning across a complex value chain, from industrial partners to global corporations.
The partnership with Mitsubishi Group and Cisco, along with fundraising events, marked key milestones. The challenge was to articulate both the significance of this collaboration and DEScycle’s broader value proposition in a way that would resonate with multiple stakeholders, while ensuring alignment with a major corporate partner.
The Solution
EDERA Lab supported DEScycle across both narrative and execution:
Narrative refinement: sharpening DEScycle’s positioning to clearly address stakeholders across the metal value chain
Partnership announcement: structuring and delivering the Mitsubishi and Cisco partnerships as strategic milestones
Stakeholder alignment: coordinating messaging across DEScycle and corporate partner teams
PR & visibility: securing media visibility in relevant industry publications as well as thought leadership placements
Content amplification: supporting LinkedIn and owned channels to extend reach
The Impact
DEScycle strengthened its position as a credible European leader in circular metallurgy with growing international visibility.
This translated into:
High-quality exposure across key industry media
Increased credibility with global partners and stakeholders
A clearer, more competitive narrative supporting continued growth
