DEScycle - UK
SECTOR: ADVANCED MATERIALS
APPLICATION: CIRCULAR METALLURGY
EDERA Lab brought clarity and structure at a critical moment for us. They helped us sharpen our narrative across a complex value chain and deliver our partnership with Cisco and Mitsubishi in a way that truly reflected its significance. Their ability to move fast, align stakeholders, and secure the right visibility made a real difference to how DEScycle is perceived internationally.
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— Fred White, Co-founder & CCO at DEScycle
The Challenge
As DEScycle scaled its ambition to become a leading player in circular metal innovation, the company needed to strengthen its international visibility and clarify its positioning across a complex value chain, from industrial partners to global corporations.
The partnership with Mitsubishi Group and Cisco, along with fundraising events, marked key milestones. The challenge was to articulate both the significance of this collaboration and DEScycle’s broader value proposition in a way that would resonate with multiple stakeholders, while ensuring alignment with a major corporate partner.
The Solution
EDERA Lab supported DEScycle across both narrative and execution:
Narrative refinement: sharpening DEScycle’s positioning to clearly address stakeholders across the metal value chain
Partnership announcement: structuring and delivering the Mitsubishi and Cisco partnerships as strategic milestones
Stakeholder alignment: coordinating messaging across DEScycle and corporate partner teams
PR & visibility: securing media visibility in relevant industry publications as well as thought leadership placements
Content amplification: supporting LinkedIn and owned channels to extend reach
The Impact
DEScycle strengthened its position as a credible European leader in circular metallurgy with growing international visibility.
This translated into:
High-quality exposure across key industry media
Increased credibility with global partners and stakeholders
A clearer, more competitive narrative supporting continued growth
