AmphiStar - Belgium

SECTOR: INDUSTRIAL BIOTECH

APPLICATIONS: PERSONAL AND HOME CARE

“

EDERA Lab has been our marketing partner from the early days, helping us translate our biosurfactant technology into a clear, commercially relevant narrative.

Their work has strengthened our visibility with investors and positioned AmphiStar as a credible player, driving real interest from buyers and momentum in our sales efforts.

— Sophie Roeland, Co-founder and COO at Amphistar

The Challenge

Following the completion of a 2024 seed round, AmphiStar reached a key inflection point. With a strengthened team and differentiated technology, the company was ready to step into a more visible, commercial phase.

The challenge was to translate strong science into a clear market narrative that would resonate with investors, partners, and customers, without an in-house marketing team to lead it.

The Solution

EDERA Lab acted as an embedded marketing partner, supporting AmphiStar across narrative, brand, and go-to-market execution:

  • Narrative & Positioning: translating complex science into a compelling commercial story

  • Website & Digital: redesigning the site to reflect positioning, maturity and support visibility. 

  • Product & Platform launch: supporting with the narrative and launch of the AmphiCare and AmphiClean products as well as the AmphiNova biosurfactant molecule library

  • Multi-channel Campaigns: PR, LinkedIn, newsletter, blogs, trade show support

  • Strategic Announcements: commercial partnerships (EMEA & North America) and funding announcements

  • Thought Leadership: Technical articles in industry press, bylines, interviews in business and trade verticals as well as features and roundups in Top Tier media outlets.

The Impact

AmphiStar is now recognised as a globally credible innovator in biosurfactants, with a strong and consistent market presence.

With over 100 media mentions and a steady increase in traffic and visibility through their social channels, they have positioned themselves as critical industry innovators, driving;

  • Stronger investor engagement

  • Increased industry recognition

  • Greater traction with partners and buyers

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