Maia Ventures - Italy
SECTOR: VENTURE CAPITAL
APPLICATIONS: FOOD AND AGRI TECH
“
EDERA Lab understands the ecosystem we operate in and what it takes to position a fund meaningfully within it.
They helped us turn an important milestone into real visibility, both internationally and in Italy, by securing high-quality coverage across the right media. Having one partner able to deliver this across geographies and languages made a real difference.
— David Bassani, Partner at Maia Ventures
The Challenge
With the successful close of a €50M+ fund dedicated to Food- and AgriTech innovation, Maia Ventures reached a defining moment in its growth.
The objective was not simply to announce the fund, but to:
Position Maia Ventures as a credible and differentiated player in the European VC landscape
Ensure strong visibility across both international innovation media and key domestic outlets in Italy
Reach a diverse audience spanning founders, co-investors, and ecosystem stakeholders
This required a coordinated approach across markets, languages, and media environments, without diluting the strategic positioning of the fund.
The Solution
EDERA Lab supported Maia Ventures in designing and executing a targeted communication strategy around the fund close.
This included:
Strategic Positioning of the Announcement
Framing the fund close within broader Food Tech, Agri tech and venture capital narratives to ensure relevance beyond a standard funding news pieceInternational & Local Media Outreach
Activating EDERA’s media network across:Leading European innovation and startup media
Top-tier Italian business and financial press
End-to-End PR Execution
Managing messaging, media targeting, and coordination across geographies to ensure consistency and impactAmplification Across Channels
Supporting distribution beyond earned media to reinforce visibility across owned and professional networks
The Impact
The fund close was successfully positioned as a significant milestone within the European agrifood tech investment landscape, achieving strong visibility across both international and Italian media.
Key outcomes included:
Coverage in top-tier publications including Sifted and Il Sole 24 Ore
Visibility across multiple geographies and languages, ensuring relevance at both local and international level
Strengthened positioning of Maia Ventures as a serious and active player in food tech venture capital
By consolidating execution under a single partner, Maia Ventures was able to achieve coherent, high-quality visibility across markets, maximising the impact of the announcement.
